Sofa
Sofa is a podcast that compiles short, true stories from college-aged people into 20-30 minute long episodes. Each story is presented as a conversation between revolving storytellers and the host. The podcast would be accessed on the Sofa website where users can listen to episodes and interact with other users in the comment section.
The logo combines the forms of a sofa and headphones to convey a sense of ‘comfy listening’. Uniform lineweight ensures it is readable across all sizes.
The visual style of the brand features colorful vector illustration over subtle gradients. All vector illustrations were done by me.
The logo combines the forms of a sofa and headphones to convey a sense of ‘comfy listening’. Uniform lineweight ensures it is readable across all sizes.
The visual style of the brand features colorful vector illustration over subtle gradients. All vector illustrations were done by me.
December 2020
Identity & Brand Design 1
Adobe Illustrator
Identity & Brand Design 1
Adobe Illustrator
Poster
Two friends converse on a sofa while people doing everyday tasks listen in: “we might be seperate in space and time, but these stories can bring us all together.”
sofapodcast.com
The website puts a focus on the specific storytellers featured in the episode: each person has a custom graphic, and clicking it would take the user to a list of all episodes featuring that person.
Instagram Post
The instagram posts that advertise each episode would feature objects from each story in the epsidode, as well as portraits of each storyteller. The goal: draw in listeners who want to listen to their favorite storyteller and create a curiosity about the highlighted objects.
Process Sketches
